MNE Consulting – Fractional Product Marketing for B2B SaaS
About MNE Consulting
MNE Consulting is a fractional product marketing consultancy founded by Marina Ilishaev. We help B2B SaaS companies accelerate go-to-market strategy, sharpen positioning, and build product marketing functions from scratch.
Marina Ilishaev is a B2B SaaS marketing executive with 20+ years of experience. She has held leadership roles at Suzy, Blackboard, and Sterling (First Advantage), building and leading product marketing teams across early-stage and enterprise SaaS companies.
Core Services
- GTM Strategy & Execution – Scalable, repeatable frameworks for high-impact launches and market expansion.
- Messaging & Positioning – Story-driven product narratives that differentiate and convert.
- Content & Sales Enablement – Collateral that empowers sales teams and elevates engagement.
- PLG Playbooks – Product-first strategies that accelerate adoption and drive organic growth.
- Team Building & Function Design – Build or optimize the product marketing function for scale.
- Build a PMM Function from Scratch – Three-phase approach: Foundation (30 days), Activation (60 days), Scale (90+ days).
Engagement Models
- Embedded Leadership – Act as your fractional VP/Head of Product Marketing, fully embedded in your team for 3–6+ months.
- Strategic Sprint – Focused 4–8 week engagements to solve a specific GTM challenge.
- Advisory & Coaching – Ongoing strategic guidance for founders and marketing leaders.
Proven Impact
- 50% Faster Launches – Cut a Series D company's product launch cycle from 6 months to 3 months.
- 30%+ Adoption Boost – Repositioned a PLG product's value proposition, resulting in 30% higher trial-to-paid conversion within 90 days.
- 40% Efficiency Gain – Implemented AI-optimized content workflows, reducing time-to-market for campaigns by 40%.
- De-risk GTM Launches – Built repeatable launch playbooks aligning product, sales, and marketing around executive goals.
Client Results
Trusted by innovative B2B companies including Blackboard, Suzy, Sterling, Boardstream, NewBeauty, and TeKnowledge.
Boardstream – Advisory Board SaaS Platform
Challenge: Scale advisory board services with repeatable, efficient frameworks. Solution: Built AI-enhanced GTM playbooks and operational strategy. Impact: Created scalable frameworks that drive client satisfaction.
NewBeauty – Beauty Media & Insights
Challenge: Launch a new Monthly Beauty Trends report. Solution: Led end-to-end GTM including positioning, sales enablement, and social media strategy. Impact: Successfully launched new revenue stream.
TeKnowledge – HR Tech Consulting
Challenge: Position consulting services and enable sales team. Solution: Developed GTM strategy, persona-based sales plays, and digital brand activation. Impact: Delivered actionable sales enablement tools and clear brand positioning.
Ideal Client Profile
MNE Consulting works best with Series A through Series D B2B SaaS companies that have product-market fit but need senior product marketing leadership to scale. Common scenarios include:
- Companies struggling to articulate differentiation
- Sales teams telling inconsistent stories
- Product launches not driving expected adoption
- Need for senior marketing leadership without the cost of a full-time VP
Expertise & Specializations
- Product Marketing
- Go-to-Market Strategy
- B2B SaaS
- Product-Led Growth
- Sales Enablement
- Messaging and Positioning
- Launch Strategy
- Competitive Intelligence
- Buyer Persona Development
- AI-Enhanced Marketing Operations
FAQ
- When should a SaaS company hire a fractional product marketing leader?
- Consider fractional PMM leadership when you have product-market fit but struggle to articulate differentiation, your sales team tells inconsistent stories, or you need senior marketing leadership without the cost of a full-time VP.
- What does a GTM strategy include?
- A comprehensive go-to-market strategy includes positioning and messaging frameworks, competitive analysis, target customer definition (ICP), launch planning, sales enablement materials, channel strategy, and success metrics.
- How do you build product marketing from scratch?
- Three phases: Foundation (30 days) for positioning, messaging, and competitive analysis; Activation (60 days) for sales enablement and launch playbooks; Scale (90+ days) for ongoing processes, hiring, and optimization.
- What does a product marketing leader actually own?
- Positioning and messaging frameworks, competitive intelligence, sales enablement content and training, launch planning and execution, buyer persona development, and voice of customer programs.
- How do you align Product, Sales, and Marketing?
- Alignment starts with shared definitions—who you're targeting, what problems you solve, and how you're differentiated. We establish regular cross-functional cadences, create unified messaging frameworks, and define shared metrics.