Product Marketing Built for Growth – MNE Consulting
Marina Ilishaev is a fractional product marketing leader with 20+ years of experience helping B2B SaaS companies accelerate GTM, sharpen positioning, and build product marketing functions from scratch.
Join founders from Suzy, Blackboard, and Sterling who've accelerated their GTM.
Problems We Solve
Scaling SaaS companies often face challenges that stall growth, confuse customers, and slow adoption.
- Unclear Product Positioning – Your product's value proposition isn't resonating with target customers, leading to lost opportunities.
- Disconnected Teams – Sales, product, and marketing efforts aren't aligned, creating friction and inefficiency.
- Inefficient GTM Launches – Go-to-market launches take too long and don't deliver the impact you need.
- Weak PLG Strategies – Product-Led Growth initiatives aren't driving the adoption rates you expected.
Solutions We Provide
We help B2B SaaS companies drive alignment, clarity, and execution across every aspect of product marketing.
- GTM Strategy & Execution – Scalable, repeatable frameworks for high-impact launches and market expansion.
- Messaging & Positioning – Story-driven product narratives that differentiate and convert.
- Content & Sales Enablement – Collateral that empowers sales and elevates engagement.
- PLG Playbooks – Product-first strategies that accelerate adoption and drive organic growth.
- Team Building & Function Design – Build or optimize the product marketing function for scale.
Proven Impact
- 50% Faster Launches – Cut a Series D company's product launch cycle from 6 months to 3 months.
- 30%+ Adoption Boost – Repositioned a PLG product's value proposition, resulting in 30% higher trial-to-paid conversion within 90 days.
- 40% Efficiency Gain – Implemented AI-optimized content workflows, reducing time-to-market for campaigns by 40%.
- De-risk GTM Launches – Built repeatable launch playbooks aligning product, sales, and marketing around executive goals.
Client Results
Trusted by innovative B2B companies including Blackboard, Suzy, Sterling, Boardstream, NewBeauty, and TeKnowledge.
Boardstream – Advisory Board SaaS Platform
Challenge: Scale advisory board services with repeatable, efficient frameworks. Solution: Built AI-enhanced GTM playbooks and operational strategy. Impact: Created scalable frameworks that drive client satisfaction.
NewBeauty – Beauty Media & Insights
Challenge: Launch a new Monthly Beauty Trends report. Solution: Led end-to-end GTM including positioning, sales enablement, and social media strategy. Impact: Successfully launched new revenue stream.
TeKnowledge – HR Tech Consulting
Challenge: Position consulting services and enable sales team. Solution: Developed GTM strategy, persona-based sales plays, and digital brand activation. Impact: Delivered actionable sales enablement tools and clear brand positioning.
About Marina Ilishaev
Marina Ilishaev is the founder of MNE Consulting. She's a B2B SaaS marketing executive who helps high-growth companies execute pivotal GTM moments: product launches, market expansion, and team scale-ups.
Marina spent her career building product marketing teams across B2B SaaS, most recently at Suzy, and previously at companies like Blackboard and Sterling (First Advantage). She specializes in connecting product, marketing, and sales teams around clear positioning, compelling narratives, and GTM strategies that drive measurable revenue impact.
"Great marketing starts with understanding people. When teams align around the problem they solve and the story they tell, growth becomes inevitable."
Why MNE Consulting
- Experience – 20+ years across early-stage and global SaaS companies.
- Partnership – Trusted partner to CEOs, CMOs, and Heads of Product.
- Leadership – Built and led marketing and product marketing teams from scratch.
Get Started
Book a free 30-minute GTM strategy session. No pitch. No obligation. Just actionable insights you can use immediately.
Contact: milishaev@gmail.com
LinkedIn: Marina Ilishaev on LinkedIn
FAQ
- When should a SaaS company hire a fractional product marketing leader?
- Consider fractional PMM leadership when you have product-market fit but struggle to articulate differentiation, your sales team tells inconsistent stories, or you need senior marketing leadership without the cost of a full-time VP.
- What does a GTM strategy include?
- A comprehensive go-to-market strategy includes positioning and messaging frameworks, competitive analysis, target customer definition (ICP), launch planning, sales enablement materials, channel strategy, and success metrics.
- How do you build product marketing from scratch?
- Three phases: Foundation (30 days) for positioning, messaging, and competitive analysis; Activation (60 days) for sales enablement and launch playbooks; Scale (90+ days) for ongoing processes, hiring, and optimization.
- What does a product marketing leader actually own?
- Positioning and messaging frameworks, competitive intelligence, sales enablement content and training, launch planning and execution, buyer persona development, and voice of customer programs.
- How do you align Product, Sales, and Marketing?
- Alignment starts with shared definitions—who you're targeting, what problems you solve, and how you're differentiated. We establish regular cross-functional cadences, create unified messaging frameworks, and define shared metrics.